THE ROLE OF REGIONAL TELEVISION IN THE LIFE OF A MEGACITY

Abstract

67% of Russians watch TV every day. The number of those who want to know about local events is permanently increasing. Therefore, the target audience of regional TV channels is growing. For TKT-TV it’s about 250 thousand spectators per day. Thanks to local TV, the residents have the opportunity to be heard. On TKT-TV, spectators offer topics for reportages and analytical stories by calling the editorial office and reporting about holes on roads or unauthorized advertisements. Secondly, this is a real outlet for those who are tired of sensations. TKT-TV doesn’t show crime and news from celebrities. They talk about athletes, musicians, philanthropists living next to us.  Finally, the news of the district channel concerns everyone. The results of the research can be applied to the work of mass media of any city. In the future, they can become the basis for creating a regional television channel in any city, because this practice is quite new.