DEVELOPMENT OF COMMUNITY ENTERPRISE MANAGEMENT SYSTEM FOR SMALL COMMUNITY TOURISM

Jittapon Chumkate, Thirawat Chantuk

Abstract


This research uses qualitative regulations with the purpose to study the condition and possibility of the Community Enterprise Management System for Tourism and also study the guideline of Community Enterprise Management System for sustainable tourism by focusing on the career building in small community in an area of Cha-am district, Phetchaburi Province, which is located in the west region of Thailand. The researcher uses document synthesis methodology on the actual condition and background of this area and also uses observation technique both participated and non-participated in the community, and collects the data from related personnel such as community leader, locals, village scholars, village director committee, and related professors including analyzes overall benefits and occupation financial revenues for the supported data. The result is found that the community can provide added value of the area and develop into the tourist attractions that focus on representing the nature, agriculture, and historical value well and also reveals that if the community members had restored these 2 occupations which are the occupation that topped up from livestock farming and local knowledge along with the Community Enterprise Management by locals, there are possibilities of valued income and the income distribution within the community and also sustainably solved the poverty.

Keywords


Management, Community Enterprise, Small Community, Tourism

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References


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DOI: http://dx.doi.org/10.17349/jmc118208

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