PROFILE OF THE SUBCONTRACTOR AND PERFORMANCE OF THE EXCHANGE RELATIONSHIP IN THE AUTOMOTIVE INDUSTRY IN MOROCCO

Ahmed Maghni, Hamza Aanaou

Abstract


Morocco is now considered to be an important producer and exporter in the automotive sector, with a share in the African market of 45% in 2016 compared to 6% in 2000. Subcontracting played a major role in this dynamic of the sector. Our study aims to better understand the performance of car subcontracting relations in Morocco. We are doing that by focusing more on the performance of the exchange relationship between subcontractors. This study has both an academic and practical aspect. For this manner, we conducted a qualitative study (sixteen interviews), with competent stakeholders, including buyers and suppliers of subcontracting companies located at different levels of the automotive value chain. The data analysis has highlighted performance perceptions ranging from cost reduction for Original Equipment Manufacturer (OEMs), to the search of institutional support for 3rd tier subcontractors, also learning the logic and research for second-tier subcontractors.


Keywords


Profile of automotive subcontractors, Subcontracting Relationship Performance, Morocco.

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DOI: http://dx.doi.org/10.17349/jmc118206

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