MEDIASCAPE AND IDENTITY REPRODUCTION AND SUSTENANCE: A CASE OF INDIAN GUEST-WORKERS IN GERMANY

Amrita Datta

Abstract


This paper[1] looks at and explores the socio-cultural experiences of exclusion and inclusion for Indian guest workers in Germany, within the larger discourse of economic globalization and international migration of labour, facilitated by various components, out of which, media stands out to be the most significant agency. At the theoretical level, the study draws directly from Arjun Appadurai’s concept of ‘scapes’ coming together to constitute ‘disjuncture of flows’. Here ‘guest-worker’ is not the quintessential ‘gastarbeiter’ rather a league of Elite Migrants as they have come to be known as. They comprise mostly IT, Banking and Finance professionals and are a part of the global economy due to neoliberalism and transnational network. The salient focus of this paper is to explore the extent to which media acts as an agent of identity reproduction and sustenance for Indian guest workers in the host society and how that informs the overall interconnectedness of ‘scapes’.  


[1] This paper is a part of the doctoral thesis titled ‘Disjuncture of Flows: Experiences of Exclusion and Inclusion for Indian Guest-workers in Germany’ (2017)


Keywords


Indian guest-workers in Germany, Arjun Appadurai, Mediascape, Identity, Stereotype, Ethnoscape

Full Text:

PDF

References


Anderson, B. (1983) Imagined Communities, Reflections on the Origin and Spread of Nationalism, London: Verso

Appadurai, A. (1997) Modernity at Large: Cultural Dimensions of Globalization, New Delhi Oxford University Press

Featherstone, M. (1990) Global Culture: Nationalism, Globalization and Identity, London: Sage Publications

Freidman, J. (1990) Being in the World: Globalization and Localization, In M. Featherstone (Ed) Global Culture, London: Sage Publications

Hall, Stuart (2004) Foucault and the Discourse, in Clive Seal ed. Social Research Methods, London: Routledge Publications

Hamelink, C. (1983) Cultural Autonomy in Global Communications, New York: Longman

Kabeer, N., and Haan, A. (2008) Social Exclusion: Two Essays, New Delhi: Critical Quest

Leiss W., Kline S., and Jhally, S. (2004) Semiology and the Study of Advertising, in Clive Seal ed. Social Research Methods, London: Routledge Publications

Mandel, E. (1978) Late Capitalism, London: Verso

McLuhan M., and B. R. Powers (1989) The Global Village: Transformations in the World, Life and Media in the 21st Century, New York: Oxford University Press

Meyer, B., and G., Peter (Ed.) (2003) Globalization and Identity: Dialectics of Flow and Closure, The Hague: Blackwell Publishing

Miller, D. (1987) Material Culture and Mass Consumption, London: Basil Blackwell

Stack, J.F. Jr. (Ed.) (1986) The Primordial Challenge: Ethnicity in the Contemporary World, New York: Greenwood Press

Silver, H. (2011) The Process of Social Exclusion, New Delhi: Critical Quest




DOI: http://dx.doi.org/10.17349/jmc117412

Refbacks

  • There are currently no refbacks.




Copyright (c) 2018 Journal of Media Critiques [JMC]

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.